What did Clear Channel Outdoor announce about RADAR on 24 September 2026?

Clear Channel Outdoor said it expanded its RADAR data platform so out-of-home audience, exposure, and delivery data can connect with omnichannel measurement tools. The release names a partnership with LiveRamp's Cross-Media Intelligence, which makes Clear Channel the first OOH media company integrated into that solution, plus integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions.

What is the difference between MMM and MTA for out-of-home?

Marketing mix modeling estimates how each channel contributes to overall results at the portfolio level. Multi-touch attribution looks at the touchpoints associated with a customer's actions. In Clear Channel's release, granular OOH delivery data feeds TransUnion's MMM, while RADAR exposure data is resolved against TransUnion's identity foundation for MTA.

Why has OOH been hard to measure next to digital channels?

Clear Channel's release says OOH has often been excluded from measurement models, grouped into an offline or other category, or represented mainly through a spend line. Those are the company's words about the problem. Providing exposure and delivery data gives those models more detail to work with.

Did Clear Channel publish campaign results from the new integrations?

No. The 24 September release describes the integrations and quotes executives from Clear Channel, LiveRamp, and TransUnion. invidis noted on 2 October 2026 that the announcement concerns measurement integrations rather than a new way to buy inventory, and that it does not include results from campaigns measured with them.

Who owns Clear Channel Outdoor now?

Clear Channel Outdoor announced on 14 October 2026 that its acquisition by Mubadala Capital, valued at about $6.2 billion, was complete. Its common stock was to be delisted from the New York Stock Exchange. Wade Davis became CEO, succeeding Scott Wells, and John Halley is joining as Chief Commercial Officer.

Can a small advertiser use RADAR, LiveRamp, or TransUnion on a c-store screen buy?

The announcement is about Clear Channel's own inventory and enterprise measurement tools. It does not mention convenience-store or ATM screens, small budgets, or self-serve buying. For a local campaign, the practical takeaway is a question to ask any seller: what exposure and delivery data do you report, and in what format can it go into the measurement you already use?

Does this article include a CPM or a Take 10 result?

No. None of the sources used here publish a price, a CPM, or a rate card, and none of them mention Take 10 Media. This article does not claim a Take 10 result, integration, or partnership with Clear Channel, LiveRamp, or TransUnion.

What did Clear Channel Outdoor announce about RADAR on 24 September 2026?

Clear Channel Outdoor said it expanded its RADAR data platform so out-of-home audience, exposure, and delivery data can connect with omnichannel measurement tools. The release names a partnership with LiveRamp's Cross-Media Intelligence, which makes Clear Channel the first OOH media company integrated into that solution, plus integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions.

What is the difference between MMM and MTA for out-of-home?

Marketing mix modeling estimates how each channel contributes to overall results at the portfolio level. Multi-touch attribution looks at the touchpoints associated with a customer's actions. In Clear Channel's release, granular OOH delivery data feeds TransUnion's MMM, while RADAR exposure data is resolved against TransUnion's identity foundation for MTA.

Why has OOH been hard to measure next to digital channels?

Clear Channel's release says OOH has often been excluded from measurement models, grouped into an offline or other category, or represented mainly through a spend line. Those are the company's words about the problem. Providing exposure and delivery data gives those models more detail to work with.

Did Clear Channel publish campaign results from the new integrations?

No. The 24 September release describes the integrations and quotes executives from Clear Channel, LiveRamp, and TransUnion. invidis noted on 2 October 2026 that the announcement concerns measurement integrations rather than a new way to buy inventory, and that it does not include results from campaigns measured with them.

Who owns Clear Channel Outdoor now?

Clear Channel Outdoor announced on 14 October 2026 that its acquisition by Mubadala Capital, valued at about $6.2 billion, was complete. Its common stock was to be delisted from the New York Stock Exchange. Wade Davis became CEO, succeeding Scott Wells, and John Halley is joining as Chief Commercial Officer.

Can a small advertiser use RADAR, LiveRamp, or TransUnion on a c-store screen buy?

The announcement is about Clear Channel's own inventory and enterprise measurement tools. It does not mention convenience-store or ATM screens, small budgets, or self-serve buying. For a local campaign, the practical takeaway is a question to ask any seller: what exposure and delivery data do you report, and in what format can it go into the measurement you already use?

Does this article include a CPM or a Take 10 result?

No. None of the sources used here publish a price, a CPM, or a rate card, and none of them mention Take 10 Media. This article does not claim a Take 10 result, integration, or partnership with Clear Channel, LiveRamp, or TransUnion.

Clear Channel RADAR, LiveRamp, and TransUnion: What OOH Measurement Integrations Mean for Local DOOH Buyers

At a Glance

On 24 September 2026, Clear Channel Outdoor announced an expansion of its RADAR data platform. Out-of-home (OOH) audience, exposure, and delivery data can now flow into LiveRamp’s Cross-Media Intelligence and into TransUnion’s Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions. Clear Channel says it is the first OOH media company integrated into LiveRamp’s Cross-Media Intelligence.

On 14 October 2026, Clear Channel announced that its acquisition by Mubadala Capital had closed. The company is now privately owned.

For a local US advertiser booking a handful of convenience-store or ATM screens, none of this is a new way to buy, a price, or a proven lift. It is a signal of where OOH measurement is heading: into the same models marketers use for CTV, social, and search. This post covers what was announced, what it does not show, and the questions you can ask about measurement on any screen buy, large or small.

Who This Is For

Audience	Why it matters
Local brands and franchisees	You may already run search or social with some form of measurement. You want to know whether a screen campaign can sit in the same report.
Regional marketers with an MMM or agency model	OOH that shows up only as a spend line is hard to judge. Exposure and delivery data change what the model can see.
Agencies planning omnichannel	Cross-media deduplication and MMM/MTA inputs are the parts this announcement covers.
Not for	Anyone looking for a CPM, a lift benchmark, or proof that the integrations improve results. The sources do not provide those.

Book named convenience-store and ATM venues on self-serve. For a short same-day play on one screen, bought by scanning that screen’s QR code, see Instant Ads.

What Clear Channel Announced

The 24 September 2026 release (also on PR Newswire) describes two sets of integrations.

1. LiveRamp Cross-Media Intelligence

OOH exposure can be measured and deduplicated against other media exposures, so the same person reached by a billboard and a CTV ad is not counted twice.
OOH can be incorporated alongside CTV, social, programmatic, audio, and other media and measured across the full media plan.
Clear Channel calls this an industry-first partnership and says it is the first OOH media company integrated into the solution.

Adam Solomon, VP of Product Management at LiveRamp, is quoted saying cross-media measurement is most valuable when it gives marketers a complete picture of performance across their media mix.

2. TransUnion MMM and MTA

Granular OOH delivery data feeds TransUnion’s MMM, for portfolio-level media modeling.
RADAR exposure data can be resolved against TransUnion’s identity foundation for MTA, so OOH can count as a touchpoint in the customer journey.

Julie Clark, SVP of media and entertainment at TransUnion, is quoted saying the RADAR data gives marketers more meaningful inputs to assess OOH’s contribution at both the portfolio and customer levels.

The problem Clear Channel says it is solving

The release says OOH has historically not been represented in measurement models with the same audience and exposure detail as other channels. It is often excluded, grouped into “offline/other”, or represented mainly through a spend line. Dan Levi, Clear Channel’s EVP and Chief Marketing Officer, is quoted saying marketers need to see OOH’s contribution within the same measurement frameworks they use across the rest of their media plans.

What the Announcement Does Not Show

invidis (John Berkovich, 2 October 2026) summarized the same news and added two useful limits:

It is about measurement integrations, not a new way to buy Clear Channel inventory.
It does not include results from campaigns measured with the expanded integrations.

Read the release with those limits in mind. It tells you which data flows into which tools. It does not tell you how much OOH moved sales for anyone, what a campaign costs, or how the models weight OOH once the data arrives.

The Ownership Change, in One Paragraph

Clear Channel Outdoor announced on 14 October 2026 that its acquisition by Mubadala Capital, valued at approximately $6.2 billion, was complete. The release says its common stock will cease trading and will be delisted from the New York Stock Exchange. Wade Davis became Chief Executive Officer, succeeding Scott Wells, and had already joined the Board as Executive Chairman. John Halley, most recently President of Advertising at Paramount Global, is joining as Chief Commercial Officer. The release does not say anything about RADAR, LiveRamp, or TransUnion, and this article does not guess at product plans under the new owner.

What a Local DOOH Buyer Can Take From This

You do not need an enterprise MMM to use the idea behind this announcement. The useful part is the vocabulary: exposure, delivery, and where that data goes. Here are five questions to ask any screen seller, including us.

1. “What delivery data will I get after the flight?”

Delivery data is the record of what actually ran: which screens, which days, how many plays. Clear Channel’s release treats granular delivery data as the input for MMM. On a small buy, ask for a per-screen, per-day play log at minimum.

2. “Is there an exposure or audience estimate, and how is it made?”

Exposure data estimates who could have seen the ad. invidis describes the LiveRamp use case as assessing modeled outdoor exposure. If a seller gives you an audience number, ask whether it is counted, modeled, or a venue estimate, and what the source is.

3. “Can I export the report in a format my other tools accept?”

The whole point of the RADAR integrations is getting OOH into the systems marketers already use. For a local brand that might be a spreadsheet next to your POS export or your Google and Meta reports. A CSV with dates and screen IDs is more useful than a PDF screenshot.

4. “Can I keep a control group?”

Without an MMM, the cleanest way to read a small screen campaign is a test-versus-control comparison: some stores with the ad, similar stores without it. Our guides on DOOH attribution without device IDs and matched-market testing for in-store ads walk through holdouts, sales lift, codes, and footfall at small scale.

5. “Which results are yours, and which are someone else’s?”

Vendor releases quote partners and describe capabilities. They are not your campaign. Keep any lift claim tied to its source, brand, and time period, and do not plan a budget on a number that was not measured on your own flight.

How This Fits With Other 2026 Measurement News

OAAA’s standards work on reporting and attribution is covered in OAAA’s Programmatic Automation Center of Excellence. That is an industry effort on shared definitions. Clear Channel’s announcement is one media owner wiring its own data into specific measurement vendors.
For how screen ads near the point of purchase connect to sales, see how DOOH drives in-store sales.
For the wider programmatic picture, see our programmatic DOOH guide for local brands.

What This Article Is Not

Not a rate card or a CPM. No price appears in the sources used here.
Not a results claim. The release and the invidis summary include no campaign outcomes.
Not a Take 10 integration or partnership claim. Take 10 Media is not named in any of these sources.
Not a statement about c-store or ATM screens from Clear Channel. Applying the measurement questions to convenience-store and ATM toppers is this article’s planning frame.
Not legal, measurement, or investment advice.

Sources

Clear Channel Outdoor — Clear Channel Outdoor Brings Out-of-Home into Omnichannel Measurement with RADAR® Expansion (New York, 24 September 2026). Wire copy: PR Newswire.
invidis — Campaign Analytics: Clear Channel Brings OoH Data Into Cross-Media Measurement Tools (John Berkovich, 2 October 2026).
Clear Channel Outdoor — Clear Channel Outdoor Holdings, Inc. Announces Completion of Acquisition by Mubadala Capital (San Antonio, 14 October 2026).

Next Steps

Before your next screen flight, decide what you will measure and how: a play log per screen and day, a control group of similar stores, and a simple way to line the report up with your sales or redemption data. Big media owners are wiring OOH into enterprise models. On a local budget, the same discipline fits in a spreadsheet.

On self-serve, you choose the convenience-store and ATM venues and the dates. Start in the Take 10 Media Ad Portal; your account and video still go through review before the campaign goes live. For a same-day promo on a single screen, Instant Ads are the shorter path.